Customer strategy development

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Customer strategy development from Fives

How can I become the leading steelmaker in my market?

  • What does it take to produce steel products with high strength and high formability?
  • How do we enter the market with UHSS and Gen3 steel grades?
  • What new properties will be required for future applications?
  • Which types of coatings are best suited to the demands placed on steel products, now and in the future?
  • What cost savings could be made on the technological process? Which equipment is worth my investment?

Business’ evolution strategy

You need market insight and process intelligence: a way of benchmarking your progress against your competitors as well as understanding the technology that is available to help you achieve your goals. A partner who can help inform your decision-making process and empower you to become a market-leader.

Fives aims to understand the full reach of the potential in terms of reducing OPEX, increasing quality, and identifying which steel grades best meet customer requirements. We implement a strategy identification plan that begins at the steel shop and incorporates the hot strip mill, cold rolling and hot-dip galvanizing.

Business’ evolution strategy

Strategy identification plans are based on a two-prong approach to your business.

First, we conduct thorough market research, looking at both the steel products and geographical zones being targeted to determine how the steelmaker is currently performing and where there are opportunities for improvement. Second, several audits are carried out of the steelmaker’s current business, including:

— Organisational
— Technical competence
— Methodology
— Available tools (equipment and software)

Fives - Baotou case study

Case study: Baotou’s 10-year program

China’s Baotou Iron and Steel Group contracted Fives to help entering the automotive steel sector. The partnership began by working with the client to define the goals they wanted to achieve. Fives identified the services and software tools needed to achieve those targets, and then made a detailed plan for the modernization of the complete steelmaking process with principal targets for product grades, product management and reporting.

As a result of the market and process insight Fives was able to offer, the two companies signed a long-term contract incorporating a 10-year programme, as well as design and supply of two complete CGLs and furnaces for two CALs for the development and production of automotive steel sheets. This is a unique cooperation because Fives will accompany Baotou Steel through the entire process of entering a new market, not just providing tools but also equipping the customer with a customized methodology.

The 10-year programme is focused on high-end technological and process expertise across all upstream and downstream processes, including steel making, hot rolling, pickling, cold rolling, annealing and galvanizing. The programme includes training, technical support and certification of new automotive steel products, including the latest advanced high-strength sheets.

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